The blog

Guides on GA4, GTM, BigQuery & Data Studio

Practical, no-fluff write-ups from the work we do every day — fixing broken tracking, building pipelines, and turning Google data into dashboards people actually use.

GA4

4 articles
GA4 Troubleshooting

How to Fix Duplicate Conversions in GA4

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Why Your GA4 Traffic Sources Look Wrong (and How to Fix Them)

Read article GA4 Configuration

How to Set Up Custom Definitions in GA4

Read article GA4 Configuration

GA4 Event Types Explained: Automatic, Enhanced Measurement, Recommended & Custom

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Data Studio

3 articles
Data Studio

How to Build a GA4 Dashboard in Data Studio That People Actually Use

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Every Chart Type in Data Studio (and When to Actually Use Each One)

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How to Connect BigQuery to Data Studio as a Data Source

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BigQuery

2 articles
BigQuery & GA4

How to Set Up the GA4 BigQuery Export (And Actually Use It)

Read article BigQuery & Tag Management

How to Use BigQuery Intraday Data to Debug Google Tag Manager

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Google Tag Manager

3 articles
Tag Management

How to Set Up Google Tag Manager Correctly (And Not Break Your Site)

Read article Tag Management

GTM for Lead Gen Sites: Form Tracking, CTA Clicks, and Scroll Depth

Read article Tag Management

The GTM Data Layer Explained: What It Is and How to Use It Properly

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